Do Blogs Really Make Sense For All Companies ?
Dan Schawbel is the leading personal branding proficient for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Let's face it, yous're even google'ing yourself! At the end of 2007, the Pew Internet Research Squad constitute that 47% of people search for information about themselves online (Self-Googling), which was more than double v years ago. It's a pretty safe bet that percentage has climbed to over fifty or 60% by this year.
Some people might can information technology ego-surfing, but information technology's actually a good practice to run across what results come up upward for your proper name. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more about you lot. Hiring managers desire to see if you have a clean record in Google, which is your permanent record because every move you make (aye even a weblog comment) is stored there forever. Before I went on a second date once, the daughter Google'ed me. If she hadn't liked what she saw, the 2nd engagement wouldn't have happened. Try doing it right now and see what yous go.
There is no hiding from Google!
Google keeps rail of only well-nigh everything you lot practise on the net. It patrols and captures your online behavior, such as when you mail on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more than. Aside from the content you create and distribute over the internet, other people are talking about y'all, which means that Google has a complete picture show (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to find out everything about you lot when they grow older. "Mom, look what I just found out about Dad in Google." Your personal make can't hide from Google. At that place is one major exception to this though.
Common names
If your name is common, such as Mike Smith, and so it will be very hard to own your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the beginning few pages. If your life goal is to rank in the top ten results, that may exist doable, if you either become very famous or work extremely hard at edifice content each and every twenty-four hour period for your entire life. At the age of threescore you lot might find out that Google changed their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your proper noun in guild to rank high. I typically recommend you apply your middle name or a nickname in this example. The worst instance scenario is that you change your proper name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank'southward of eight and higher! Your blog posts most these celebrities will never cease up on the peak twenty results for their proper noun unless you lot are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (twoscore million) and other major celebrities. Personally, I don't have any friends with these names, merely even with C-level celebrities, you lot don't stand up a chance. If you are stuck with a glory proper name, I suggest that you build your brand effectually an area of your expertise or interest and connect information technology to your brand name.
Unique names
While growing up, you might accept been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, right now you become to express joy at anybody else! With a distinct name, you are able to easily dispense the results for your name on search engines. When you go to your high school reunion and see your friends, you'll get the last laugh because you can be visible and control perceptions, while they only cannot. When you Google your proper name, whether you have results that reflect your brand, you'll see how hard it volition be to rank high for it or non. Depending on the contest, it may have you a few days or a few months. Over time, if yous work very hard, you'll own the top ten results for your name.
In my next post, I'll talk about what you can do to gain control over your Google results and allow your personal brand polish through.
Featured photograph credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/425603/do-blogs-really-make-sense-for-all-companies
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